Designer, business owner, chronic noticer of bad kerning.
Liz McDonnell
A little more about me.
I'm Liz McDonnell. I've spent over a decade owning and operating tanning salons, along with years working on the technology side of the beauty and wellness industry.
I know how many moving parts there are in a business. Appointments, customer questions, follow-ups, websites, and all the little things that still need doing when the day is already full. When your tools don't work together, you're usually the one filling the gaps.
I've always enjoyed creative design and finding practical ways to make things work better. Now I bring those interests together, building websites that feel like the business behind them and helping simplify the work happening behind the scenes.
Sometimes that's a clearer booking experience, a useful form, or a follow-up you don't have to remember to send yourself. Sometimes it's simply a website that finally feels like the business you've worked so hard to build.
I work directly with my clients, keep things straightforward, and take the time to understand what the business actually needs. Good design should have personality. Technology should make life easier. Neither needs to be more complicated than that.
And personally? I've never been particularly interested in doing things exactly like everyone else.
I've run the business, not just the website.
Owning and operating tanning salons has given me a practical understanding of the day-to-day work a website needs to support.
I design for the customer, not the mood board.
A layout is only good if someone can find the booking button on their phone while holding a coffee. That's the standard I hold things to.
I'll tell you the truth.
If something won't work, I'll say so before you spend money on it. You're hiring judgment, not just pixels.
Still taking notes on the way things are made.
Good work starts with understanding the business.
You work directly with me, from our first conversation to the finished website. I bring the creative thinking and practical experience; you bring the business you know best. We'll keep the conversation honest and the plan clear.
Say hello